Tools to Use for Transforming Website Visitors to Leads
You might have a lot of traffic to your website but success all depends on the number of those visitors that become leads, prospective clients and customers. It might be that the people visiting your site aren’t really interested in getting insurance but a lot of them in the group are actively shopping for it because it’s an immediate need. For some reason this large group of serious and ready shoppers were turned away from your site and you have to know the reason why if you’re to make your site better and turn visitors into leads.
When you want to know the reason behind people being turned away from your insurance marketing website, there are a lot of tools that you can use. There are internal search engines, automated survey, website analytics and the like. Let’s take a look at automated surveys. With this tool, you can go straight into finding out why your website is turning prospective clients away. Through feedback and opinions they have that they put on surveys, you can transform your site into a better source of information for individual health insurance.
You also have to set up an internal search engine in your site. One big reason visitors leave your site is that they don’t find what they’re looking for because it’s buried deep behind many other pages. If you set a search engine up on your webpage, they can just type in a few keywords and get to what they need quickly. You can install internal search engines on your site from engines like Google, Atomz and SiteLevel. There’s more good news in that these engines are free.
You also have to test your site for usability and you can do this by employing usability testing tools. If customers have a difficulty in moving around in your site, there’s a high possibility that they’ll go look for a site that’s easier to maneuver in. You might have a poor design or bad coding that’s making it hard for customers to get what they want. Try sites like UserFly or SilverBack to test your site’s usability.
Similar to this, you can also use the Google website optimizer tool. With this, you can create the best website for insurance marketing by trying out varieties of a specific page. Using this tool, you can put out three kinds of home pages for your site to see which one encourages visitors to ask for a quote or to subscribe. When you know which one is more effective, you can use that page as your office home page.
Finally, you have to employ website analytics to understand your visitors, what pages they visited on your site, how long they stayed and when they left your site.